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Fabricare internship · Project 03 of 3 · 2026

Short video · 16 posts

The brand’s social presence, built from zero and tested against two hypotheses instead of taste: owner’s taste, measured performance.

My role:
Digital marketing specialist
Test:
12 videos, 25 days, two hypotheses
Platforms:
Five, built from zero
Timeline:
Jun to Sep 2026

The test

12 videos, 25 days, two hypotheses

  • Group A reversal openings vs Group B problem demonstrations
  • Owner's rules: no employee hands on camera, no tutorials

Working with one decision-maker · ~200 words

Beauty shot as the payoff, not the hook

  • What outperformed, and the search-driven top post
  • Reframing the finding so the owner could act on it
  • Military terminology accuracy over any single video

Same internship

The other two projects.

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