Qiling (Riley) Chen — UX / product designer and marketing specialist, Georgia, U.S.

Qiling (Riley) Chen UX / Product Designer · Marketing Specialist Georgia, U.S. •

Designer who also runs the camera. Eight years between a sketchbook and a timeline.

AboutAbout
Real clients
3
Industry
Internship, shipped
Study
MFA, SCAD
UX / Product DesignUX / Product Design
MarketingMarketing
Qiling (Riley) Chen sitting by a pond under willow trees.
AcademicAcademic
ResumeResume

Industry · Internship

TNL Engineering / Fabricare

First design hire. One owner, three stores, three projects running in parallel.

  • Jun – Sep 2026
  • 12 weeks
  • UX + Marketing
How the three fit together →
The cross-store order board: orders in four columns, from Created to Sent back to store.
Cross-store order system PWA · OCR
The redesigned Fabricare home page: the storefront photo with one headline and two buttons.
Website redesign Audit · IA · UI kit
Opening frame of a Fabricare short: Need merch? Fabri-care, we bring your design to life, over a printed tote bag.
Content, built from zero Social · 5 platforms

Industry · Sponsored

SCADpro

Briefs from FINRA and Kohler, built by cross-major student teams.

  • Jan – May 2026
  • Teams of 21 and 23
  • UX track on both
KOHLER and SCADpro logos on black, above the title The Choreographed Wellness Experience.
Connected wellness app Kohler Password 123456
FINRA and SCADpro logos on the black and blue cover of the team's process book.
One way into ten systems FINRA Password 123456

My work

Experiences and projects.

  • Sole designer-developer on a cross-store order tracking PWA replacing paper handoffs across 3 retail locations; designed a 5-state order lifecycle and shipped an OCR intake pipeline (Tesseract + OpenCV) reaching ~85% extraction accuracy on production tickets.
  • Owned the customer site redesign end-to-end as design lead to an outsourced engineering team. UX audit, IA restructure, and a tokenized UI kit handed off as production-ready CSS variables.
  • Launched the brand’s social presence from zero across 5 platforms, defining voice, content pillars, and a per-platform publishing cadence.
  • Led a 9-person team to redesign a smart home app integrating AI-powered personalization, biometric data streams (Apple Health, Oura), and inclusive design into core product strategy.
  • Delivered end-to-end interaction concepts and spatial UI prototypes, simplifying multi-sensory home control into a personalized health-centric experience.
  • Redesigned a B2B financial portal for thousands of regulated users, consolidating 23 portals into one hub and eliminating 64% of session fragmentation and redundant authentication friction.
  • Translated user research into an AI-assisted compliance dashboard with real-time feedback loops, reducing workflow complexity for regulatory operators.
  • Built a RAG-based AI assistant (OpenAI API + Pinecone vector DB) for real-time ACL recovery guidance within a 72-hour sprint; nominated for the J&J “Best Concept” award.
  • Won the IDA International Design Award, MUSE Design Award and New York Product Design Award as UI designer and presenter, in a week-long startup competition with a 4-person team.

Nothing great is built alone. If something here resonates, I’d love to hear from you.

[email protected]